+39 081.669393 [email protected]

Consumer

We are consumer experts and conduct
research amongst the general population as
well as targeting specific demographic groups in Italy.

We use our research skills, our cultural experience and our market knowledge and understanding to help our clients investigate consumers habits and needs.

We conduct both qualitative and quantitative studies nationwide including:

Customer satisfaction

Strategic studies on market segmentation, product positioning and new product development

Product image / corporate image

Brand image/brand equity


Communication tests (concept, advertising, name, packaging…) 


Pricing studies

Trade-off / Conjoint analysis

Evaluation of attitudes and behaviours